“A prototype is an early sample, model, or release of a product built to test a concept or process.”

In manufacturing, we test out new ideas with a First Article before going into production. The FA has a low production cost, low finish value (think spray paint) and might go through a number of design revisions before the client ultimately greenlights the concept to go into full scale production.

This year has been full of design challenges; not so much in terms of hard product but in terms of lifestyle. I’m hardly alone to acknowledge we’re awash in uncertainty, confusion, disorientation… heartbreak. Rigidity doesn’t serve us in times of change. We innovate, or die– accept the conditions of our circumstance, or take action.

Faced with high stakes decision making can be paralytic– especially when we feel the need to engage on multiple fronts at the same time.

What if we face these big decisions through a low-stakes lens? In the spirit of Start Now, let’s consider the issue at hand by starting with a single, low cost step into the arena. Build a prototype even if it’s just duct tape and spray paint.
Want to start a retail store in the mountains? Open a pop up shop in the corner of a friend’s store. Dreaming of a permanent move to a new location? Spend some time there now and see if you can fulfill your obligations. Build a prototype.